Students of the 1st semester Export-oriented Management Master’s program developed a sustainability strategy in cooperation with PricewaterhouseCoopers for T-Mobile Austria.
In order to come to the findings, the project included an online survey about “Importance of Sustainability in the Telecommunications Industry”, a benchmark analysis as well as onsite expert-workshops at the T-Mobile Center in Vienna which highly contributed to the outcome. The project started in October and was realized between October 2011 and January 2012 as part of two lectures, namely “Strategic Management and Planning” and “Corporate Governance”.
The final presentation was held in front of representatives of T-Mobile’s top management as well as the responsible lecturers Mag. Philipp Gaggl, PwC, and Mag. Gerhard Kormann, IMC FH-Krems, on January 23rd.
The research showed that sustainability is of high importance for the telecommunication sector and can act as differentiation factor for T-Mobile helping them to position themselves better on the market.
Based on the findings of the online survey and the expert-workshops we introduced the triple bottom line, a framework which concentrates on the three main criteria of sustainability, namely economic, environmental and social. Taking care of these issues actively sharpens the profile of the company and opens up new target groups of customers. Three different scenarios were analyzed in order to find out how T-Mobile’s strategy will be influenced by such inputs. The conclusion was that it would be best for the company to engage further in the field of sustainability.
“Working together with T-Mobile is a one-of-a-kind chance to test our theoretical knowledge outside in the business world.” – International Student, EXP 1st Semester Master
Sustainability is an uprising topic which will affect all of us in the future. By dealing with real-life problems we learned a lot about how to approach such issues. The learning outcome of this project is highly valuable for all students and was a good chance to deal with trendsetting solutions.