T-Mobile Goes Sustainability with Export Master Cohort

Students of the 1st semester Export-oriented Management Master’s program developed a sustainability strategy in cooperation with PricewaterhouseCoopers for T-Mobile Austria.

In order to come to the findings, the project included an online survey about “Importance of Sustainability in the Telecommunications Industry”, a benchmark analysis as well as onsite expert-workshops at the T-Mobile Center in Vienna which highly contributed to the outcome. The project started in October and was realized between October 2011 and January 2012 as part of two lectures, namely “Strategic Management and Planning” and “Corporate Governance”.

The final presentation was held in front of representatives of T-Mobile’s top management as well as the responsible lecturers Mag. Philipp Gaggl, PwC, and Mag. Gerhard Kormann, IMC FH-Krems, on January 23rd.

The research showed that sustainability is of high importance for the telecommunication sector and can act as differentiation factor for T-Mobile helping them to position themselves better on the market.

Based on the findings of the online survey and the expert-workshops we introduced the triple bottom line, a framework which concentrates on the three main criteria of sustainability, namely economic, environmental and social. Taking care of these issues actively sharpens the profile of the company and opens up new target groups of customers. Three different scenarios were analyzed in order to find out how T-Mobile’s strategy will be influenced by such inputs. The conclusion was that it would be best for the company to engage further in the field of sustainability.

“Working together with T-Mobile is a one-of-a-kind chance to test our theoretical knowledge outside in the business world.” – International Student, EXP 1st Semester Master

Sustainability is an uprising topic which will affect all of us in the future. By dealing with real-life problems we learned a lot about how to approach such issues. The learning outcome of this project is highly valuable for all students and was a good chance to deal with trendsetting solutions.

Contact: Gerhard.Kormann@fh-krems.ac.at


Profile: Sabine Hametner, Export-Alumni

Name: Mag. (FH) Sabine Hametner (graduated 2009)

Company: Philips Canada

Location: Montreal, Quebec, Canada

From April to September 2012 I am working with Philips Healthcare in Montreal, Canada. This six month international assignment is part of the international trainee program with Philips. The trainee program is split into three parts. A trainee with Philips is working for a period of 20 months in the DACH (Deutschland, Oesterreich, Schweiz) region. Ideally a trainee experiences ten month in one country and the other ten months in a different country in the DACH region, as well as in a different business field of Philips. Philips is operating in three business segments: Lighting, Healthcare and Consumer Lifestyle. In between the two times ten months in the DACH countries, 50% of the trainees get assigned on a short term international assignment, which in my case is with Philips Healthcare in Montreal.

The aim of my international assignment is to get to know Philips Healthcare and support the Strategic Business Department with a market analysis on the private clinics in the province of Quebec. My personal goal is to get training on the Philips modalities in Healthcare and learn French. For this I am trying to participate in site visits and demos which the specialits arrange for customers. In addition I am taking an evening course in French. For more information about Philips Healthcare in Canada, please visit: www.healthcare.philips.com/ca_en

I started the trainee program in „Marketing and Sales“ with Philips in May 2011 with Philips Lighting in Zurich, Switzerland. For 11 months I supported the Marketing Communications Manager of Professional Lighting in Zurich by preparing trade fairs, brochures and catalogues, and other sales supportive documents and activities.

For more information, please visit: http://www.lighting.philips.ch/default.aspx

Starting with October 1st I will be working with the Consumer Lifestyle division of Philips in Vienna for the remaining ten months of the trainee program. Philips not only offers the trainee program for Marketing & Sales but also for Finance & Controlling, Purchasing & Supply Chain Management, and Human Resources Management. For more information concerning the trainee program of Philips, please visit: www.philips.de – traineeships

Author: Sabine Hametner


More information about the study programme Export-oriented Management:



And look into the institute’s “New World of Work” research on the German language blog:


Posted by: Michael Bartz, Prof. International Business and Export Management, IMC FH Krems